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In the past Baleen Group has helped:

OBJECTIVE:

• Develop plan and quickly launch enterprise-wide e-mail Marketing solution

• Set strategy for re-designing/re-purposing customer data capture and database architecture
• Created the “vision” for entire Program (using customer segmentation and customer research)
• Sourced and selected external service providers while simultaneously developing internal, cross-functional Project Team

RESULTS:

• Customer count 300% increase, open rate 40% increase, CTR 80% increase
• 80%+ lift in affected sales responsible for $11MM in annual incremental margin (triple digit ROI!)

OBJECTIVE:

• Design, construction and “fast-paced” roll-out of enterprise-wide CRM solution.

ACTIONS:

• Managed comprehensive project to build integrated database of 2.5 million + Canadians linked to interactive e-mail marketing tools from design stage through to delivery in less than 10 weeks
• Developed “CRM-powered” products and services to drive revenue and improve customer experience
• Designed, built, costed and launched 4 new revenue-generating CRM Products in span of 4 weeks

RESULTS:

• Surpassed FY 2002 incremental revenue target

OBJECTIVE:

• With 10 weeks to launch, develop and manage all launch and roll-out facets of national coalition loyalty program; PC Points

ACTIONS:

• Built the working "blue print" for PC Points for all operational groups as well as Project partner
• Managed all technology-related builds, changes and ongoing vigilance for entire Program
• Constructed the PC Points Promotional and Database Marketing Initiative Toolbox

RESULTS:

• Program was tested and ready to go prior to launch date, launched with a bare minimum of difficulties and to date has to-date issued in the billions of PC Points